AI Learning Programme · Digital Marketing + CIX · EMEA
Have you tried?
A 16-week rhythm: Monday emails introduce one prompt move; drop-ins test that move on real work; show + tell shares what worked.
The AI Brief
Role + Source context + Task/success criteria + Audience + Constraints/examples + Output/check
Learn
Weekly email: one key tip and five quick-fire “Have you tried…” prompts.
Test
Drop-in lab: bring one prompt and pressure-test it against a live task.
Share
Show + tell: real examples, edited outputs and reusable patterns.
Hand over
Champion track: turn the best testers into owners of the habit.
Weekly emails: one key tip, five quick-fire tries
Pink rows mark launch, show + tell or champion moments.| Week | Date | Email tip | Objective | Five tries focus | Live support |
|---|---|---|---|---|---|
| W1 | 18 May | Giving it a role | Set lens, tone and standard before the task. | Role prompts across copy, insight and data-safe work. | Drop-in tests role + format. |
| W2 | 25 May | Ask for the format | Make the answer usable on the first pass. | Tables, one-pagers, talking points and tone dials. | Bring one task to reshape. |
| W3 | 1 Jun | Add a constraint | Improve quality by tightening the brief. | Word counts, tone rules, mobile limits and no-go words. | Copilot launch support. |
| W4 | 8 Jun | Stack the moves | Combine role, format and constraint. | Planning angles, segment prompts and QA checks. | Show + tell 1. |
| W5 | 15 Jun | Use it as a rubber duck | Test thinking before writing the answer. | Assumptions, blind spots, pre-mortems and better questions. | Drop-in tests live stuck work. |
| W6 | 22 Jun | Use Copilot where the work is | Ground answers in approved source material. | Docs, meetings, Teams threads and Excel summaries. | Copilot Q&A. |
| W7 | 29 Jun | Build a prompt library | Save what works so the team can reuse it. | Naming, tagging, ownership and best-context notes. | Capture reusable prompts. |
| W8 | 6 Jul | Explain the segment | Turn audience context into sharper angles. | Segment briefs, objections, offer fit and channel tone. | Show + tell 2. Champions confirmed. |
| W9 | 13 Jul | Write the QA checklist | Catch gaps before launch. | Tracking, localisation, claims, links and approvals. | Champion offers. |
| W10 | 20 Jul | Reverse the competitor | Infer strategy from finished work. | Audience, KPI, hierarchy, creative bet and test plan. | Champion kickoff. |
| W11 | 27 Jul | Deck to talking points | Convert detail into stakeholder-ready narrative. | Exec summary, Q&A, objections and press lines. | Drop-in tests narrative prompts. |
| W12 | 3 Aug | When not to use AI | Build judgement, boundaries and verification. | Risk checks, claim checks, human approval and escalation. | Show + tell 3. |
| W13 | 10 Aug | Ask Copilot about your doc | Interrogate the source, not the internet. | Doc Q&A, gaps, contradictions, summaries and evidence. | Drop-in tests grounded prompts. |
| W14 | 17 Aug | Meeting to actions | Turn discussion into owners, decisions and next steps. | Action logs, open questions, decision records and follow-ups. | Champion co-host. |
| W15 | 24 Aug | Champion-authored tip | Show a real workflow from a colleague. | Before prompt, improved prompt, result, caveat and template. | Champion publishes. |
| W16 | 31 Aug | Looking back | Package the habit for the next phase. | Top moves, favourite prompts, misses, wins and handover. | Show + tell 4. Handover. |
Drop-insTest the move. People bring a live task, choose one of the five prompts, tighten the brief and save a reusable version.
Show + tellShare the move. Three examples: problem, prompt, output, edit and result.
ChampionsHand over the habit. Identify active testers, co-host W14, publish W15 and run W16.